According to CinemaScore, audiences under the age of 25 gave the film an "A-" grade while audiences over the age of 25 gave it a "B" grade. Ultimately, No Strings Attached beat The Green Hornet with an opening weekend gross of $20.3 million. With No Strings Attached as the only wide opener in the United States and Canada, it was uncertain if it would rank first at the box office above The Green Hornet, which opened the previous weekend in first place with $33.5 million. The studio predicted for the film to gross in the "mid-to-high teens" millions in its opening weekend, similar to past romantic comedies rated "R" (restricted to 17 years old and up) by the Motion Picture Association of America. Interest tracking reflected the target demographic's gaining interest in the film leading up to its release, and tracking also revealed "good early awareness" from Hispanic audiences. Its target demographic was women between 17 and 24 years old, and its primary competition was The Dilemma. The film was released in 3,018 theaters in the United States and Canada on January 21, 2011. No Strings Attached had its world premiere on January 11, 2011, at the Fox Village Theater in Los Angeles, California. Soundtrack No Strings Attached: Music from the Motion Picture Though the timing was coincidental, Portman welcomed the chance to portray a dissimilar character to her role in Black Swan. By November 2010, the film was titled No Strings Attached with a new release date of January 21, 2011. That is how the sexes deal with each other today." Principal photography began in May 2010. Reitman said of casual sex, "I noticed from my own kids that with this generation in particular, young people find it easier to have a sexual relationship than an emotional one. Actors Ashton Kutcher and Natalie Portman were cast in the lead roles, and Paramount anticipated a release date of January 7, 2011. The Paramount Pictures film was first announced in March 2010 as an untitled project. The title was changed to avoid confusion with a different film with a similar premise that opened on July 22, 2011. No Strings Attached is directed by Ivan Reitman based on a screenplay by Elizabeth Meriwether titled Friends with Benefits. In addition, Ivan Reitman makes a cameo as a musical television show director.
Ophelia Lovibond as Vanessa, Alvin's girlfriend and Adam's ex-girlfriend.Talia Balsam as Sandra Kurtzman, Emma and Katie's mother.Ludacris (Chris Bridges) as Wallace, Adam's friend.Olivia Thirlby as Katie Kurtzman, Emma's younger 22-year-old sister.
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Lake Bell as Lucy, Adam's colleague from the TV production.Kevin Kline as Alvin Franklin, Adam's father.She grew up in Ann Arbor and attended MIT.
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They are then shown to have breakfast, a sign of a "strings attached" relationship, as the movie ends it shows them in time for her sister's wedding. Adam rushes to the hospital, only to see Emma there as well, as her colleague Shira had informed her.Īs Emma confesses her feelings to Adam, he asks her to pursue their relationship again, and she agrees. Later that same night, Adam and Lucy are awkwardly starting to get intimate when Vanessa calls to tell him his father is in the hospital. She drives over to his place, only to see Adam and his colleague Lucy, who she thinks is his girlfriend, going inside together. She calls, saying that she misses him, but he shuts her down. Six weeks later, at her sister's wedding rehearsal dinner, Emma realizes she wants to be with Adam. He says he can't continue without progressing, so they agree to not see each other. He asks her for one single date on Valentine's Day, and it seems perfect till she awkwardly tells him she will not engage in an emotional relationship. Disgusted, Adam walks out, and Emma defends him. On Adam's birthday, his father tells him he wishes to have children with Vanessa. She drunkenly crashes at his place, and they sleep together again.
She feels awkward and thus ends their arrangement, only to end up missing him. Soon, Adam finds himself getting jealous of Emma's co-worker Sam, and being an emotional person, he doubles his romantic attempts towards her. Before Emma leaves, they agree to engage in a "no strings attached" relationship, where they just have sex. She leads him to her room to find his pants, and they have sex.
The next morning, he wakes up on Emma's couch, with her friends and colleagues teasing and telling him that he was crying and passed out naked on the couch. Devastated, a drunken Adam calls all his female contacts to hook up. Soon, Adam finds out that his father Alvin, the well-known star of a former hit television comedy series, has begun a romance with his ex-girlfriend, Vanessa. Emma is a doctor in Los Angeles, and Adam is a production assistant for a musical television show. After first meeting at a summer camp as teenagers, Emma Kurtzman and Adam Franklin run into each other a few times as young adults but never keep in touch.
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